Men's Air Jordan 3

Why the Air Jordan 3 Is Essential for Every Collector

The Air Jordan 3 is arguably the most important sneaker in Air Jordan history. When Tinker Hatfield took over design duties in 1988, Michael Jordan was ready to leave Nike for Adidas. Hatfield's revolutionary design – featuring a visible Air unit in the heel (a first), the iconic elephant print, and the new Jumpman logo – convinced Jordan to stay. The shoe saved the entire Air Jordan line. The elephant print became an instant classic, and the visible Air unit showed the world Nike's cushioning technology. Michael Jordan wore the Air Jordan 3 during his first MVP season and won his second consecutive Slam Dunk Contest. For another Tinker Hatfield masterpiece, check out Men's Air Jordan 4.

Most Popular Men's Air Jordan 3 Colorways

"Black Cement" (black, grey, red, and white) is the most legendary – the black upper with grey elephant print is iconic. "White Cement" (white, grey, red, and black) – clean, classic, and extremely versatile. "Fire Red" (white, red, and black) – a fresh, sporty look. "True Blue" (white, blue, and black) – another OG favorite. "Cool Grey" (grey and white) – a modern classic. For more men's options, visit Men's Air Jordan 5.

How to Preserve Elephant Print and Visible Air

The elephant print is embossed leather – use leather conditioner to keep it flexible and prevent cracking. The visible Air unit should be wiped with a damp cloth – avoid sharp objects that could puncture it. The painted midsole can chip – touch up with Angelus paint if needed. Store away from direct sunlight, which can yellow the Air unit. For more care tips, see Men's Air Jordan 6.